Art Direction, Designs and Styling with a Distinct Point of View.
From the moment of the first collaborations, Sam Lambert and Shaka Maidoh’s unique partnershiphave produced iconic modern imagery. Their passions and obsessions are shared but their skillsand experience compliment on another. Between them they bring together a traditional andcomprehensive understanding of how clothing is brought to life from the inspiration of conceptcreationthrough cutting-edge styling and finally as bold and memorable image-making across ananalogue and digital platform.Lambert's background as a Savile Row trained tailor leading the design efforts at progressiveLondon houses like Boateng and Spencer Hart combined with his brave experimental design approachhave earned him an international reputation in the highest echelons of the industry.
Maidoh's experience in developing and harnessing strong visual identities across a wide range of new-media and social networking channels has been distinguished by its blending of elements from both fashion and musical sub-cultures. Lambert and Maidoh have worked intensely throughout the recent years, producing an exciting and recognizable style. -A style capable of adapting and provoking a diverse array of brands and personalities – energizing their images while leaving their essential DNA intact.
“Art Comes First is on its skin a duo but at it's heart a collective. What you now see as a two headed dragon, is a hydra that gracefully allowed its eight other heads to follow their dreams.”
